In March 2023, I joined Sarah Says Pets' Social Media Team as a social media manager and immediately identified areas of concern. This included inconsistent branding, a lack of engagement with their audience, and general disorganization across all platforms. During my time, I revamped their social media pages, ensuring cohesive marketing across all platforms. By auditing their content and researching competitors in online dog training, I guided the content production team to create more engaging, informative content focused on audience interaction and community building. As a result, from August 2023 to February 2024, the Sarah Says Pets TikTok account grew from 30k to over 70k followers, and the Instagram page increased from 3,500 to nearly 100k followers.

As Social Media Manager and Shift Supervisor at The Black Cow Coffee Co., I elevated community engagement through social campaigns and event promotions. I curated graphics and coordinated photoshoots to produce compelling promotional and informational content. Additionally, I managed the social platforms and utilized Meta Business Suite analytics to identify successes and opportunities for enhancement.

Makeup always interested me since childhood, but I often faced challenges due to my monolid eye shape. Growing up, I found that much of the online makeup community predominantly featured Eurocentric double-lidded eye shapes. The lack of representation in makeup tutorials for my monolids initially discouraged me. However, through experimentation, I discovered ways to adapt styles that complemented my natural features. Through my Instagram account, I aim to inspire others with similar eye shapes to explore their creativity and embrace new makeup styles.

While at Vera Caffe, I served as manager and played a key role in producing content for the business's social media. This involved coordinating and filming the drink-making process, editing videos, and preparing them for posting by the cafe owners. Due to the inconsistency of the social media manager, the following videos have not yet been published on their Instagram page.

As Public Relations and Social Media Manager at Cortlandt Moving & Storage, I curated and managed the company’s social media presence to optimize search engine visibility and cultivate customer engagement. I developed business and promotional content using graphic design and on-site photography, capturing moments during customer moves. Additionally, I led outreach campaigns to gauge and improve customer satisfaction.